this is about retailing, been a haidresser/barber for 32 years, and ive been brain washed into retailing by the industry, so much so that in order not to miss out on this gravy train, ive spent thousands of pounds on shelving redken, goldwell tigi, paul mitchell nexxus, sexy, beyond the zone, rusk, wella, loreal, etc etc, and ive spent too much time and focus on telling my clients that i retail and recommend, what has all this done for me, well ive got lovely looking shelves full of stock that does not move quick enough, so much so that 6 months later the manufacturer changes the packaging and now its out of date. in my opinion we are being conned, what i think we need to do is get on to the stuff our punters are actually buying them selves with out our recommendation, and that is the stuff advertised on TV, the loreals, and wella`s etc.
you dont even need to recommend it they will just buy it. we have let the drug stores get away with this for too long.
i have enquired about getting these TV advertised products but guess what you have to buy a truck load, and i mean literally a truck load. so how about it, why dont you guys organise a buying pool for us so we can compete with the asda tesco super drug etc.
we do there hair we should be selling the products,
what do you think
mike joines
barbers@zoom
zoom hairdressing
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